Corporate identity

1. Logo – the most important visual element that identifies the brand.
2. Colour palette – the chosen colours associated with the brand that convey certain emotions and messages.
3. Typography – the font style used in advertising materials and communication.
Let us start with what we mean by the word identity. Here we are talking about the identity you want to – and will – establish in the minds of your customers and partners, based on the logo you have and the design of the advertising materials you work with (business cards, letterheads, catalogues, etc.). In other words, what a customer who sees your business card for the first time will think. It may seem strange to you, but YES, identity can be conveyed as a perception in this way.
That is why it is not unimportant how all of this will look united under the word identity. 
Corporate identity is the sum of all the visual, verbal and behavioural elements that define a company and set it apart from others on the market. It includes not only the company's outward appearance (logos, colour scheme, fonts) but also the culture, values and behaviour the company expresses towards its customers as well as its employees and partners.
In general, a company can find itself in one of two situations.
  • It may be time to update your company's identity.
  • You are launching a new service or an entirely new business that needs a full identity – starting from a logo, through business cards and other necessary materials.
For companies that need an identity redesign
Your company has been on the market for 5, 10, 20 years and you have established yourself in your sector. When you started the company your views were such, so the identity you gave your company was in line with them. Time flies, and that logically affects trends. Which means that it is time to refresh your company's identity.
Why is it needed? Yes, your customers know you this way, and yes, you have established your logo as it is. But remember: your current customers will like that your company adapts to the latest trends, and future ones, who get to know you first, will look for a contemporary identity, comparing you with the competition.
This does not mean we will turn our back on your logo and leave its long history behind.
It means we will bring your current logo to a modern look while keeping your symbols.
To do this we will meet (in person or online), discuss ideas and proposals, and arrive at your new logo.
For companies that are creating an identity for the first time
 
If this is not your first time, you most likely know where to start.
If, however, your company is just starting out, you most likely have a pile of other things to do besides creating the company identity. We know this because we work with clients all the time.
That is why we have prepared a few identity options for you to consider. Naturally, this is just an example that may not fit your needs, which is exactly why we are available for individual conversations.
Please note that we do not have a logo factory!
We do not take ideas from the internet, swap the text and send them to you.
We have designers who put their heart, experience and knowledge into their work. Our designers keep winning international competitions for logos and corporate identity, which allows us to say that our proposals are world-class.