Full branding of retail outlets – a complete visual identity for your business
Full branding is the process of creating a unified, recognisable and impactful look for your retail outlet. This includes all elements of the visual presentation – from the exterior façade and advertising lettering to the interior design, signs, shop windows and logo.
The goal of full branding is to build trust, professionalism and a memorable identity, which set your business apart from the competition.
What full branding includes:
- Façade branding – signs, illuminated and non-illuminated letters, totems
- Shop window branding – film, graphics, promotional visuals
- Interior design and lettering – walls, directional signs, logo zones
- Displays, stands and furniture branding
- Advertising signs, panels and outdoor communication
- Workwear, labels, stickers and promotional gifts
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- The newest Palltex – Workwear store was fully branded literally from the roof to the front door. We made and installed an illuminated sign from aluminium composite panel and 80 cm tall illuminated 3D letters. We wrapped the shop windows on both floors with UV-resistant materials and colours – a total of 120 sq.m. Finally, we added a 28 sq.m vinyl banner.
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- A new look for the DCC cash desk in Troshevo, Varna. After branding the DCC store in 2018, it was time for a complete refresh of its look, creating a modern and recognisable space that communicates the services and the brand clearly. The project includes complete exterior branding with an emphasis on visibility and impact both day and night. ✔ An illuminated sign made and installed on all four sides of the building, providing 360° visibility ✔ Shop window branding with printing on PVC film with UV inks for durability and rich colours ✔ Precise contour cutting for distinctive graphic elements.
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- Our clients from Partners Consulting Ltd. opened their next office in a central location in Burgas, and we made sure their shop windows can be seen from afar. We removed the old film and applied new perforated film with photorealistic UV print. The print quality is high and long-lasting. And the specifics of the installation and the height are no problem when you are prepared properly.
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- Mirrors inside and mirrors outside. This is what Kina Kudeva – Love Your Hair looks like now. We livened up the shop windows with frosting film in shapes borrowed from the font in which the slogan is written. All the logos are made of mirror plexiglass – silver, gold and black. The mirror is so realistic that it can serve many ladies to compare their hairstyles on entering and leaving the Kina Kudeva studio.
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- For Bulgarian Dredging Company we fully branded their new office. When you visit them you are greeted by a reception with backlighting and a non-illuminated 3D logo. In the offices we placed images of their vessels, and the office windows were frosted with graphics and the company logo.
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- For Indian Bar, Varna, we made complete branding with the famous Irish beer Guinness. Besides designing the look of the bar's shop window, we also made unique bar tables from barrels, specially painted in the brand's colours and logo.
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- For Atlanea we branded their completely new showroom with illuminated 3D letters both on the façade and at the cash desk. To make it look stylish inside, we also installed illuminated frames that made the products stand out even more. We wrapped the windows with graphics and logos printed in their corporate colours.
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- We branded the space of Varna Free University for students taking part in its Erasmus+ programme. From the illuminated 3D letters with the Erasmus+ logo, the hashtag #VFU mounted on a wall with an impressive relief, the decorative wall with “Welcome” in different languages laser-cut from plexiglass, to the designer clock fitted into the overall interior style and the luxury sign with the name of a university department – everything was made with the precision to detail and high quality we are used to.
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- Over the years we have made many advertising materials for Filbo. From the illuminated logo and illuminated signs with the logos of their partners, the huge lettering on all their shop windows, the vinyl panels with current promotions and products you can find at their store, to the small signs and lettering you see inside the shop.
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- 10 years ago we made a sign for the first office of New Vita Veterinary Clinic, Sofia. Because that sign still stands on their first office to this day, they invited us to make one for their brand-new clinic too. We branded it completely with a 10-metre illuminated sign made of aluminium panel. At the entrance we placed a luxury sign imitating glass but made of a material that is safe if broken. Above the entrance we indicated the clinic for their English-speaking visitors too, and inside we took care of the shiny logo on the wall and the overall visual communication with door signs, layouts of the dog and cat hotel and some decorative elements.
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- A 10 m sign, brightly lit with economical lighting, and the entire façade decorated with advertising images of the products you can buy from the LZ yacht shop in Sozopol. In one of the photos you can see that even the small text is crystal clear!
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- The main sign consists of a wooden lattice on which we mounted illuminated 3D letters and a logo, and we also added an element of high-quality artificial grass. The shop windows were branded with lettering combined with images. We printed the white icons with white ink on transparent film so they are not affected by window cleaning. The grass at the bottom is double-sided and looks just as good from the inside. This is again thanks to our UV machine. In one of the photos you can also see the front of the bar, which we also branded.
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- An example of start-to-finish. We started with the logo design and then did full branding of the studio and the company car. The grooming salon “The Dog House” works with such care that we might prefer them over a regular hairdresser.
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- SSM Rental moved to a new office, which we branded on the outside with 3D letters of the logos of the brands they offer; the windows were frosted with film with printed themed images. On top we completed the look with a non-illuminated sign, again with their logos. In the office space we branded their desks with non-illuminated 3D letters and their logo.
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- We made an illuminated sign with LED lighting and aluminium boxes to hide the unsightly parts for the new Yana store in Panagyurishte. You can see the print is excellent. The sign looks just as bright in the evening.
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- Complete design of the MM Dograma office in Varna. The look of the illuminated sign above the entrance is printed in high quality and in full harmony with all the other stickers, so that everything looks stylish and polished.
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- Cizgi M Bulgaria Official Distributor opened another store in the country and the first in Varna. Above the entrance we made and installed a bright illuminated sign made of 3D letters. On the shop windows we printed and applied contour-cut mannequins illustrating the medical clothing they sell.
