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POS display for Madri Excepcional beer – "Open the Door to Madrid"
Inspired by the iconic advertisement of Madri Excepcional, we created a front-of-store POS display that does not merely present beer – it tells a story.
The red door invites you to step beyond and feel the soul of Madrid.
1
The display impresses with illuminated logos and 3D illuminated silhouettes, which add depth and emphasise Madri's characteristic style.
2
The built-in refrigerated display case provides optimal storage conditions, while the side bottle shelves allow an attractive arrangement of the product.
3
The central element is the door – a reference to the advertising campaign that invites the consumer to "discover the soul of Madrid". This is more than a display – it is a gateway to Spanish passion, energy and taste, placed right in the heart of the store.
The bright red, combined with black-and-white details, turns the display into an effective focal point on the shop floor that combines functionality with strong visual impact.
