POS installation for Madri Excepcional – Madrid's nightlife recreated in the store
July 8, 2026POS installation for Madri Excepcional – Madrid's nightlife recreated in the store
July 8, 2026
WOW zone DEVIN Active – a 360° brand experience at the point of sale
For DEVIN Active we developed and delivered a complete WOW zone that combines product display, strong brand presence, integrated lighting and digital communication in one compact structure.
1
Concept
The concept was developed as 360° zone, visible and recognisable from all the main directions of movement in the store. Instead of one main advertising side, we used the entire surface of the structure, with the different faces presenting the individual product lines of DEVIN Active – Fibers, Electrolyte and Collagen. This way each variant gets its own visual accent but remains part of a single brand identity.
2
The installation
The central refrigerator is integrated into the overall architecture of the zone and complemented by illuminated product niches, 3D illuminated logos, display counters and accent LED lighting. The large DEVIN Active logo at the top ensures visibility from a distance and sets the zone apart from standard retail equipment.
A digital screen for dynamic advertising content is also integrated into the structure, allowing communication to change according to current campaigns, products and marketing messages. This adds movement to the zone and turns it from a static POS display into an active communication point.
