Complete branding of the new Paltex store in Varna – from idea to implementation
October 30, 2025
Hostess counter for 1664 Blanc – Premium Brand Installation
July 2, 2026Complete branding of the new Paltex store in Varna – from idea to implementation
October 30, 2025Hostess counter for 1664 Blanc – Premium Brand Installation
July 2, 2026
In this project advertising meets football emotion
For the entrance of the club venue at the stadium of FC Botev Plovdiv we delivered a branded arch for Carlsberg, which is not just a visual element but part of the overall fan experience. The space is a zone of intense flow – a place that supporters, guests and visitors pass through, who come not only to consume but to be part of the atmosphere.
1
Concept and design
The arch is designed as a natural transition between the stadium and the interior experience, combining the identity of the Carlsberg brand with the spirit of FC Botev. The main idea was for the branding not to dominate, but to blend organically into the environment and complement it.
2
Production and technical solutions
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Sturdy metal structure, guaranteeing strength, safety and durability under everyday use
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Integrated lighting, which creates a characteristic green curtain of light and strengthens Carlsberg's recognisability
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Illuminated FC Botev logo, built into the arch itself – as a sign of respect for the club, the place and the fans
Every detail is executed with attention to functionality, visual impact and the emotional charge the space carries.
